Topshop recreates
Staged in a bespoke photographic studio in Topshop Oxford Circus, Manchester and Dublin we will showcase Helmut Newton’s most treasured piece of photographic equipment. Working with the Helmut Newton Estate, Topshop will help bring this original 70’s photographic concept into the modern day by recreating the Helmut Newton Photo Machine instore for customers to create their own fashion moment. You can be a photographer, model and stylist, all in one. Simply walk in, pose and press a button.
For all our Topshop customers in London, Manchester and Dublin make sure to get down to one of the stores to capture your own piece of photographic history.
How to create your own
fashion moment
Here’s a tip from Newton’s original assistant to make sure you take the best picture possible and be in with the chance of your portrait appearing on our online Newton Machine Gallery.
First, you have to choose the right clothes because taking a good photograph is a question of seduction. Seducing other people, but also seducing yourself.
Don't stand still in front of the camera or the mirror; just move, look at yourself and turn around. A slight movement, a smile, a quick look... the shape of your body.
You will soon find what makes you different and unique. This way, you can start taking pictures. You'll then feel relaxed and confident; This is the time to simply pose and act. Just concentrate, forget about everything else and you will feel so at ease that you will look wonderful in the pictures.
Philippe Serieys
Helmut Newton's assistant,
Paris